Pew Bookcase for GROW
The GROW project (Greyfriars Recycling of Wood) works with the homeless recycling old church pews into new products and pieces of furniture. The charity use this as an opportunity to generate income and to give their clients a sense of purpose and achievement.
The brief was to develop a range of new products that could be made with limited skills and resources. The first product to be developed was a bookcase. By trimming the seat and adding 2 new shelves a pew was turned into a bookcase without losing its visual history.
Working with public relations and graphic designers we generated publicity for the charity in local and national media.